Showing posts with label Stories. Show all posts
Showing posts with label Stories. Show all posts

Monday, July 8, 2013

Treasures #1 - A Siren's Necklace

Text: "The Silence of Sirens" - Franz Kafka
Photos by Riccardo Massimo Mantero - Rimama

"Proof that inadequate, even childish measures, may serve to rescue one from peril. To protect himself from the Sirens Ulysses stopped his ears with wax and had himself bound to the mast of his ship. Naturally any and every traveller before him could have done the same, except those whom the Sirens allured even from a great distance; but it was known to all the world that such things were of no help whatever. The song of the Sirens could pierce through everything, and the longing of those they seduced would have broken far stronger bonds than chains and masts. But Ulysses did not think of that, although he had probably heard of it. He trusted absolutely to his handful of wax and his fathom of chain, and in innocent elation over his little stratagem sailed out to meet the Sirens."
 
Copyright © 2013 - "CartEssenza" Emanuela Mae Agrini - All rights reserved

"Now the Sirens have a still more fatal weapon than their song, namely their silence. And though admittedly such a thing has never happened, still it is conceivable that someone might possibly have escaped from their singing; but from their silence certainly never. Against the feeling of having triumphed over them by one's own strength, and the consequent exaltation that bears down everything before it, no earthly powers could have remained intact. And when Ulysses approached them the potent songstresses actually did not sing, whether because they thought that this enemy could be vanquished only by their silence, or because of the look of bliss on the face of Ulysses, who was thinking of nothing but his wax and his chains, made them forget their singing. But Ulysses, if one may so express it, did not hear their silence; he thought they were singing and that he alone did not hear them. For a fleeting moment he saw their throats rising and falling, their breasts lifting, their eyes filled with tears, their lips half-parted, but believed that these were accompaniments to the airs which died unheard around him. Soon, however, all this faded from his sight as he fixed his gaze on the distance, the Sirens literally vanished before his resolution, and at the very moment when they were nearest to him he knew of them no longer."
 
Copyright © 2013 - "CartEssenza" Emanuela Mae Agrini - All rights reserved

"But they--lovelier than ever--stretched their necks and turned, let their cold hair flutter free in the wind, and forgetting everything clung with their claws to the rocks. They no longer had any desire to allure; all that they wanted was to hold as long as they could the radiance that fell from Ulysses' great eyes. If the Sirens had possessed consciousness they would have been annihilated at that moment. But they remained as they had been; all that had happened was that Ulysses had escaped them. A codicil to the foregoing has also been handed down. Ulysses, it is said, was so full of guile, was such a fox, that not even the goddess of fate could pierce his armor. Perhaps he had really noticed, although here the human understanding is beyond its depths, that the Sirens were silent, and opposed the afore-mentioned pretense to them and the gods merely as a sort of shield."
 
Copyright © 2013 - "CartEssenza" Emanuela Mae Agrini - All rights reserved

Madrugada - "Sirens"


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Sunday, May 12, 2013

"Buy Handmade", not "Steal Handmade" - About stolen brooches, pizza and Suetonius ;)

IMPORTANT! Yesterday in Sanremo the light blue brooche you can see in the photo has been stolen.


It's a new line in my production and it was the first time I was showing it, and like every CartEssenza's work it's signed on the back; so, if you are here cause you received it as a gift, just know it has been stolen.
If you are here cause you stole it, on the other hand, I inform you that the price was only 12 euro, so you own me a pizza+beer, and that I take as a compliment the fact you risked to be caught to have it.
Obviously I warmly discourage stealing and for some minutes I hoped that the Emperor Caligula was still alive (if you don't know what he done to thiefs, go to read Suetonius, it will not hurt you)...sorry about that, couldn't help it! ;)

"Buy Handmade", not "Steal Handmade"!
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Wednesday, April 24, 2013

Wednesday, March 27, 2013

CartEssenza around! - PHOTOS: new CartEssenza's stand at Carrousel (Milan) - Create a recycle and recovery stand

Like all creatives I'm easily bored, and so was some time that I was wondering on the idea of changing CartEssenza's stand: in fact my bijoux lines, in the meanwhile, evolved, and I worked on packaging too (I'll talk about this in the future), so dark colours and disposition I choosed as first was not anymore good for what I want to spread to the public. So I took the occasion of being at Carrousel in Milan last sunday to give a new image to my stand.

I only needed some ideas and a bit of luck, and new furnitures appeared on my table: in this photo you can see a fantastic little furniture I found in a little used things market; it's perfect to keep all CartEssenza's brooches, don't you think?


New CartEssenza's stand dedicated to recycle and recovery!
Then the bit of luck I talked you about: put the chance of walk under your home and see near trash bins two little abandoned wood shutters.You don't know what to do with them yet, but you feel you have to take them with you...then, while you have them under your arm to take them home, suddenly you think you can transform them in a beautiful display for earrings.
And so, with a little help from my Dad (that I thank again!), here it is!
CartEssenza's earrings in position, a little lamp to highlight them, and it's done :)

The earrings' display created recycling two little shutters found on the streets
Last, but not least, news, here there are the necklaces' displays made with recycled cardboard. Thanks to the nice tobacco shopkeeper under my house that kept for me some packaging boxes and a bit of imagination, I made some perfect and eco-friendly displays for CartEssenza's necklaces.
Obviously I couldn't resist to cover them with newspaper ;)

Displays created from recycled cardboard boxes and necklaces, necklaces, necklaces!
I leave you with this photo, explanatory of the crazy mood during the expedition to Milan for the event: tired and with few hours of sleep at our back, but surely in a good humour. Thank you Rosanna! ;)


I wait for you at the next Carrousel dates in Milan, hopefully this time without torrential rain! ;)

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Friday, January 18, 2013

A Room of One's Own...

A woman must have money and a room of her own if she is to write fiction.
Virginia Woolf
In this case it's not about writing fiction (and anyway to talk about just women would be limiting), but I thought of this quote as soon as I finally found the perfect space (or, better, it found me): CartEssenza, after months of uncertainties and roaming, has a new home...a room of one's own ♥


The silence of these days was indeed for the moving in of the new CartEssenza's laboratory/atelier, located in the centre of my beautiful Genoa


To say that I'm happy is not enough: the doorway is crossed, another little step is done, now I just have to continue the walk...


Thank you to all those who were at my side for this journey and also to my friends that helped me, morally and phisically, in this endeavour: a giant hug to you all first!
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Wednesday, October 3, 2012

"Spiritual Lasagna" - Work and life of Gemma Taccogna in the documentary by Evie Elman

It doesn't matter what you create. It's that you're living with principle, you're living with passion, with honor, and you have a visual statement of your bravery.
Gemma Taccogna
I can't remember if in all these years I ever talked on my blog about other artists, maybe just sometimes of dear collagues and friends: when your work is that of a "one man band", as I like to define it, you don't have so much time left to dedicate to what is not yours. This time I'll make an exception to talk about the work of an artist who in some manners inspired and encouraged me in the tortuous ways of my project.

I knew of Gemma Taccogna's artistic work since 2007, exactly in those months in which CartEssenza project was seeing its birth and my personal research on papier maché technique was at its dawn. That was not an easy period for my project: I had left suddendly my university studies and I started to search for a new path to follow, and almost all those who were around me were astounded with my substantial program change. However I was feeling that there was something more deep in my decision, that my sudden turn was going to transform not only my daily occupation, but my entire style of life, and so (luckily) I didn't change my mind.

It was in this period and state of mind that, surfing the web in search of information on papier maché technique, I ran into Gemma Taccogna: I was literally amazed when I saw her works, so perfect to seem porcelain and at the same time so incredibily eloquent to talk without problems with eyes and heart of everyone about beauty, life, sun and strength.


Then I read her story, the one of a person who, really young, began her artistic way and she never stopped, until death: Gemma Taccogna was born in Bari, here in Italy, in 1923, and then she moved to America. In the late 40s and in 50s her works were already famous and sold in California, then she moved to Mexico where she opened her own art atelier and her works have been collected by great and famous people, such as Peggy Guggenheim. When she saw her works copied and reproduced she decided to close her atelier and to return to the USA, where she began to create even jewels and tiles. She has been for all her life, quoting the definition by her grandchild Evie, "a tireless teacher, fearless mother, passionate grandmother, dear friend, mentor and certified prankster". She left us in 2007, a few months after my discovery and way before I had the courage to contact her.


I think it was 2008 when I came in touch, via MySpace, with her grandchild Evie Elman, who was managing Gemma's official channel on the social network.
Evie and I started to exchange some messages and I was really surprised by the kindness and openness with which she talked to me: she was from the beginning incredibly friendly. Unfortunately my english at that time was really bad and so comunication possibilities were definitely limited. However she talked to me of her project, the documentary "Spiritual Lasagna", based on life, work and ideas of Gemma Taccogna. Then MySpace started its decline and so for some years unfortunately we lost contacts.
Despite of this, I never forgot this experience: Gemma Taccogna's work and story remained always as a vivid example for my project, and Evie's kindness and willingness reminded me in every moment that to have a gift doesn't mean to close to who is around us.
Around two weeks ago, since I restarted to work to CartEssenza seriously, suddenly I had in mind Evie and her project: from years I was not having news, but I would have liked to know how it went and to write about it on my blog. I searched for her contact and wrote her a mail to ask for news; when she replied me I found that once again life times of life were created in a perfect mechanism, since she was working exactly in those days to the opening of the new site and to the official presentation of "Spiritual Lasagna" documentary. And so, this is why I'm talking you about this now :)

Evie carried on, on her grandmother's request, Gemma Taccogna's artistic way: she continues the creation of her marvellous busts and she teaches folk art and papier maché in workshops in schools.


Now I share with you the links to see the "Spiritual Lasagna" documentary and to know better Evie's project :)

About Spiritual Lasagna
Gemma Taccogna's MySpace
Spiritual Lasagna Documentary

Photo credits:
http://cargocollective.com/wwwspirituallasagnacom/About-Spiritual-Lasagna
http://www.papiermache.co.uk
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Thursday, September 6, 2012

CartEssenza is from now a registered trademark! But why you should register a trademark?

Hi to everyone,
today I want to share with you a step I feel is really important for my work: form yesterday I own, finally, the document that says CartEssenza (name and logo) is a trademark of my property! More than a year ago I sent the registration request (so protection was already working), but I can't hide that to have the document in my hands is really exciting ;)
To celebrate I obviously created the new avatar for all CartEssenza's social media channels:


A lot of you, when I announced on Facebook that the trademark CartEssenza is finally mine, asked me the same question:

Is it worth to register your trademark?


My answer is YES.
In my country, Italy, the Italian General Office on Trademarks' site says that (I'm not going to translate all the part that's on the italian version since every country has its own laws on that), but mostly I say that too cause of my horrible personal experience: more than a year ago, in fact, a collague segnaled me the work of a person who stole a big part of one of my designs and also a part of my name and trademark. I'm not telling you how much that hurt me personally, but I can testify the powerlessness I felt facing the legal actions to take up - long and with uncertain outcome - to try to have back what was mine.
In fact even the Italian General Office on Trademark says that you can own a trademark registering it or just using it, but the simple use is not a great protection when it comes to bad times.

Said this, you'll now understand why I decided to register my name and logo as fast as I could: I love my project, even if sometimes we argue; I want to take it with me and protect it so things like this will never happen anymore. In every CartEssenza's creation there is work and research on quality and design, but even a little part of my days, my moods, my thoughts and my dreams: all these things are precious and they deserve to not be forged.

I'm not writing words on my personal experience I talked you before cause they would be useless. At the end, if I think on it, all this meanness transformed in a great step for my project, and today is what is more important to me.

To conclude, so I advice you, if you really believe in what you do, to register and protect your work so that no one can damage you (and maybe make you feel so bad that you think there's no hope in this ambient, country, universe).
Don't ask me how to register trademarks cause I'll not reply: there are a lot of professionals who know more than me on that (it's their work, not mine!) and I've been helped by one of these (my thanks to you, Claudia, will be never enough!), you have to ask to someone qualified and professional...always! ;)

And now, let's say "Evviva" for me and CartEssenza...we deserve this, don't you think? ;)

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